What is website SEO audit, why do we need it?

Website SEO Audit is a comprehensive analysis of a site to measure the performance of on-site and off-site activities, identifying the site structure-related problems, analyzing backlinks & social-media engagement, examine keyword density and duplicate content-related issues. The standard method of Analysis gives a complete insight into any website, overall traffic, and traffic on an individual page of the site.

The website audit is entirely for gaining visibility on search engines and marketing purposes. We can say that the website audit is the website analysis. The goal of the website audit is to point out the problems on a website that affect its performance.

The website audit starts with analyzing the essential factors needed to improve the Search Engine Optimization of a website.

Many tools are available which offer on-page and off-page analysis of a website like, broken linksmeta descriptionsmeta titlesindexing errors, HTML errors and page speed, etc.

Why do we need a website audit?

There are several reasons for website audits. The website audit is done for the SEO purpose to find out all the weak points and vulnerabilities which are related to a ranking point of view. It also helps to check where the website is standing on the bases of SEO factors.

Types Of Audit

There are different types of site audits, But most common SEO audits are as follows.

Website Structure audit

In website structure audit following factors are considered.

1-XML Sitemap

The XML sitemap allows the search engines to determine which URLs exist on your website so that they can crawl them quickly.

2-Robots.txt File

Robots.txt file is used to tell the search engine spiders which pages they should consider when crawling your website.

Website Page Structure Audit

1-Title and Meta Description

This is one of the most important audit factors for the website. The length of the title should be between 55 and 65 characters in length because that’s how much will be displayed inside the SERPs. The Meta description should not be longer than 160 characters. Your targeted keyword should be used in both title and Meta description.

2-Image Alt Tag

High-quality images should be on your website these days, along with images you should not forget to include alt tags and titles for your images which are relevant and descriptive. Check your image title tags with the Image Alt Test.

Website Health Checks Audits

The website health test includes the overall health of a website. It contains the following factors.

1-Broken Links

Broken links both internal and external influence your SEO, as well as overall user experience. Google bots check links regularly, which means you have to check your outbound links periodically.

2-Content Duplication

You can get penalized by Google if you have duplicate content. You can Use Plagiarism Checker SEO Tools to make sure, your content is unique.

Website Usability Audit

1-Mobile friendly website

Since mobile phones and tablets have become the leading devices through which users mostly websites, that is why you have to make sure that your website is mobile-friendly.

2-Load time

Another important ranking factor is the load time. Higher website load time and bounce rates can affect your website badly because users don’t have too much patience for slow websites.

Website Security Audit

A website security audit is related to security issues. Your website should be registered with SSL Certificate because Google does not promote those websites which have security issues.

If your website is facing some issues related to ranking on Google. Don’t worry and tell us about your problem. We will review your website and perform an SEO audit of your website to sort out all the SEO problem, so that you can enhance your online business.