Domain Authority (DA) is the ranking score of website that predicts how well a site will rank on search engine result pages (SERPs).
Domain Authority (DA) measures the authority of the complete domain. Likewise, Page Authority (PA) is the measure of an individual page.
Domain authority is one of the major factors that define where your website will rank in search engines.
In the past, a website was ranked based on its Page Authority rank. But now both the domain and page authority play a major part in the ranking of any website.
Moz determines the Domain Authority of a website. Domain authority is a matrix created by Moz to rate a website on a scale of 0-100, 100 being the best and 0 being the worst. Higher Domain Authority will increase the visibility of a site in Search Engines.
Instead of thinking of domain authority as a measure of your SEO effort, consider it as a competitive matrix against other sites. So if you compare your website’s DA score with your competitor’s site, the site with the higher DA score is likely to rank higher in SERPs.
Domain Authority (DA) depends on the number of backlinks; We are talking about the number of root domains. The backlink from the respective website homepage to our website, MozRank, MozTrust, and so forth — into a Single DA score value. This score would then be able to be utilized when comparing sites or following the “positioning quality” of a site after overtime. We can check DA. So it is easier to grow Domain Authority from 15 to 20 rather than to rise from 70 to 80.
What is Good SEO Rank?
There is not a specific way to measure Good or bad SEO rank, But Higher DA generally means more visibility, Higher the SEO rank will definitely increase website strength and visibility.
How Can Good SEO rank be Achieved?
Usually, Domain authority of any website varies due to the number of inbound backlinks of the respective website.
If a high-Quality website like Wikipedia or Huffington post gives you a referral backlink, then your website DA will increase. High quality backlinks define the popularity of a website and Moz gives higher rank to those websites which have high-quality backlinks.
The second major factor for Good SEO score is good internal linking practice. Internal linking is the connection between the internal pages of a website. If the internal linking of your website is good and relevant than the DA will also increase.
The website profile linking also plays an important role in site ranking. Social Media is the main source of popularity.