Threads by Meta: What monetary advisors ought to learn about new Twitter rival

After a wild weekend on Twitter, one in all social media’s forefathers is trying to capitalize on the confusion by rolling out a hen app different that gives a number of comparable performance with no submit limits in sight.

Initially anticipated to hit app shops Thursday, the Threads app from Meta skipped its personal countdown and went reside late Wednesday. And when you have an Instagram account, you are technically already ready to play in Mark Zuckerberg’s latest social media playground. 

However what’s going to you discover when you log in? A whole lot of Twitter taste with a number of toppings lacking. 

You will get a feed exhibiting you the moment-to-moment ideas of these you observe, and simply as many musings from influencers you might have by no means checked for previously. However options like hashtags, direct messages and advertisements are nowhere to be discovered. Instagram CEO Adam Mosseri posted on Threads that these issues could also be coming quickly.

READ MORE: With social media, solely sure platforms drive engagement for monetary advisors

Lacking performance apart, the primary day of Threads generated sufficient hype to get no less than 30 million of Instagram’s greater than 2 billion customers to join the brand new app by Tuesday morning, in keeping with a Threads submit from Zuckerberg himself.

A powerful begin for certain. However what ought to advisors be doing now that the newest “Twitter killer” is on the scene? Scroll down for a breakdown of all the things that you must learn about Threads, together with some perception from social media professionals about the easiest way to strategy it throughout the early phases.