Website analysis is the process of analyzing website performance on the basis of SEO, speed, traffic, and competition.
A site analysis can be beneficial for the website if it is used to improve the performance of the site. For example, by using image alt tags and reducing page size, you can increase overall speed or optimizing a landing page with lots of traffic for more conversions.
Site Analysis is an important technique for any site proprietor. If you are working on an SEO campaign, it can lead you to the accuracy of business strategy. It describes how well it is functioning and will help you with repairing the ranges that are not working.
This process is mainly for On-Page Optimization. Several tools are used to analyze the website to find out how well the site is working on Search Engines.
User-driven approach to website analysis.
It’s important to have a site that appears in SERP on Google, it’s also equally important for your business to understand your competitive place and maximize the traffic that gets to your website.
A Standard site analysis helps you achieve all of the above: but it won’t give you a competitive advantage because your competitors are doing it, too. They also have access to the same SEO, performance, and traffic tools that you are using as well.
Common types of Site analysis
- Search Engine Optimization (SEO)
There are many SEO analysis factors, and the most common factors include:
- On-page SEO audits
- site search engine ranking analysis
- Backlinks analysis
Speed and Performance Analysis
Site speed analysis includes page size, load time, HTTP requests, image compression, and browser caching, By using speed and performance analysis tools, you can get the data to speed up your site and privide your users a faster experience.
Site Competitive analysis
Site Competitive analysis helps you to discover insights about how popular competitor’s websites are like the traffic volume and traffic source that how customers find them.
Site Traffic analysis
Traffic analysis helps you to find out the volume and activity of visitors to your website, and determine your most successful pages and traffic generation techniques.
You can use Google Analytics to measure website traffic, but there are many other popular tools available, like Ahref, Moz, SEMrush, and Open Web Analytics (OWA).
Web analysis isn’t only a process for measuring web movement, it can be used for business and statistical surveying. It helps you to enhance the viability of your site.
Through Web Analysis you can get complete information about the number of guests on a site and the number of clicks on the site. Some important factors of web analysis:
1- Link checking
2- Traffic Volume checking
3- Keyword variations and Search results
4- Quality of the content
5- On-page Optimization