Product content is the text, images and other information that a brand or retailer provides to describe its offerings. This includes the product names, prices, dimensions, descriptions and anything else that further helps customers to understand the product they are viewing.
When you’re shopping on the internet, you can’t physically view or handle the products that you’re considering purchasing in, so the customer is entirely dependent on the content that the brand or retailer provides.
If the product content is lacking, then the customer will hesitate to move forward with a purchase. If the provided content of the product is inaccurate, then the customer who wants to make a purchase is going to be very upset in the not-so-distant future.
With that intent, the obvious question is: What’s the difference between product content and RICH product content?
Product rich content goes further in just about every way. Instead of bland copy, the language used to describe the products is more engaging and evocative. With rich product content, the customer should be able to understand not just what the product is, but also what it would be like to own that item. More Detailed description, extensive bullet-point lists of product features and detailed usage instructions are common examples of rich product content, as far as text goes.
Internet Development Company (IDC) will help you to create rich content of your product because product rich content features much more interesting and a greater number of visuals. Instead of a single photo, through rich content we can offer a series of images, presenting the product from a range of different angles and in different contexts. In product rich content we can include 360-degree rotation images, allowing customers to view the product in its entirety and at their pleasure.
Then we can include a short video of the product featuring the product that can be even more engaging and informative than images or text, and further serve to generate customers’ interest.
Rich product content strategy helps make your products shine on the digital shelf and drives more customers to make purchase decisions. For brands, this ultimately leads to more revenue and increased market share. IDC will help your brand to build a profitable rich content strategy that will increase your sales and grow your business.