HOW OPEN GRAPH HELPS IN SEO?
Open Graph is a protocol that permits site pages to be represented as items in a social graph. Open Graph was launched in 2010 by Facebook yet is presently held by the Open Web Foundation. The reason was to offer an easier integration between Facebook and other websites by displaying rich graph objects for existing was to offer a simpler reconciliation among Facebook and different sites by showing rich chart objects with indistinguishable highlights from Facebook objects. It was permitting a specific level of power over the data that was shared.
Major social media networking now also offer that tag even if Twitter has developed its one for Twitter Cards (but still accept Open Graph if necessary). To do as such, the data is consequently sent utilizing Open Graph Meta labels in the <head> part of the site’s code.
How to add Open Graph Meta tags:
The Open Graph tags must be in the HEAD like any other Meta tag of an HTML page. These tags can be changed using HTML editor. There are modules like Yoast which can deal with these tags.
Significance of Open Graph to SEO:
The Open Graph gives the main aim to the social platforms however not the search engine. Facebook has gotten progressively more critical which web crawlers can’t overlook the Open Graph method in their algorithm.
Including the Open Graph Meta Tags to your site is the best and simplest method to wander into the world. It is the Open Graph which controls the presence of the substance when a page is shared on Facebook.
There are different Open Graph Meta tags which can be added to your website page manually. You may include Open Graph directly through CMS.
It Helps to Increase traffic:
At the point when a website page with managed Open Graph Meta tags is shared on Facebook, welcomes the traffic on our webpage because with the assistance of Meta tags we demonstrated the most energizing piece of our content.
In the long run, the Open Graph Protocol will give you the apparatuses you have to expand the social commitment on social platforms.