September 29, 2023


Learn Business From Experience

Eight Methods To Use TikTok To Enhance Transparency With Your Clients

3 min read

For companies, TikTok is a platform with potential past taking part within the newest dance craze or humorous pattern. With over 1 billion month-to-month active users, TikTok is stuffed with potential clients in your model, and its easy-to-use video-sharing capabilities make it the right platform for rising transparency together with your followers and constructing the belief essential to draw new customers. However how must you get began?

Right here, eight members of Young Entrepreneur Council provide a number of of their suggestions. Think about implementing one or all of those artistic concepts into your video advertising technique to construct a greater relationship together with your present clients and attract new ones as properly.

1. Share ‘Unboxing’ Movies

Manufacturers can improve transparency with their followers and attract new clients by way of video-sharing platforms via “unboxing” movies. Such movies will help showcase the standard of their merchandise and the eye to element that goes into their packaging and supply. This will help construct belief with current clients and attract potential clients to purchase from them. – Andrew Munro, AffiliateWP

2. Reply Buyer Questions

Video-sharing platforms like TikTok are nice for “Ask Me Something” classes or Q&As. These assist manufacturers reply the general public and deal with their queries about totally different merchandise or processes. Not solely does this assist improve transparency, nevertheless it additionally allows manufacturers to have interaction their respective goal audiences, which in flip can draw promising leads or clients. – Stephanie Wells, Formidable Forms

3. Doc Your Entrepreneurial Journey

Probably the most artistic means manufacturers use video platforms like TikTok is by documenting their firm’s entrepreneurial journey as if it had been a actuality TV program. Individuals love following a fantastic entrepreneurial story in actual time. By means of drama, intrigue and transparency, you’ll be able to seize consideration on video-sharing platforms and switch it into paying clients who really feel personally invested in your success. – Rob Hoffman, Contact Studios

4. Spotlight The Impression Of Your Mission And Work

Manufacturers can use TikTok to share details about their values, mission and targets and to showcase the work they’re doing to make a optimistic influence on the world. This will embrace content material that highlights the model’s sustainability efforts and charitable work that aligns with the model’s values. Manufacturers will help followers perceive their motivations and construct belief and credibility. – Vikas Agrawal, Infobrandz

5. Supply A Behind-The-Scenes Look

One artistic technique is to create behind-the-scenes content material that provides a glimpse into the inside workings of the model. This will embrace movies displaying the manufacturing course of for the model’s merchandise, the day by day operations of the corporate or the individuals who work there. On this means, manufacturers will help construct belief and reveal their dedication to transparency. – Candice Georgiadis, Digital Day

6. Focus on The Good And The Dangerous

Sure, it is vital to share your organization’s successes, nevertheless it’s additionally vital to share your challenges and struggles. Clients can discover out any element (good and unhealthy) of your organization if they need. Exhibiting each the positives and negatives will assist your viewers view your organization as trustworthy, and so they’ll higher join with the genuine particular person behind the model. – Shu Saito, All Filters

7. Showcase Real Buyer Evaluations

Video-sharing platforms like TikTok are nice for social proof. Persons are typically indecisive on the subject of making purchases and depend on suggestions from others. Sharing real buyer opinions and testimonials for various use circumstances ensures transparency as you assist individuals determine whether or not or not your model is a becoming resolution for them. That absolutely helps appeal to extra clients. – Chris Klosowski, Easy Digital Downloads

8. Assist Clients Remedy Their Issues

Manufacturers can leverage platforms like TikTok and join with a related viewers by serving to them resolve their issues. Providing options to points readily confronted by an viewers representing a specific area of interest allows manufacturers to construct belief and appeal to new clients. Plus, importing solution-oriented how-to content material will increase transparency and humanizes a model, making it relatable to the viewers. – Jared Atchison, WPForms

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