ChatGPT vs. Radical Authenticity in Private Branding
6 min read
As a private branding knowledgeable, I’ve no alternative however to advise you in opposition to utilizing ChatGPT as your ghostwriter. Right here’s why.
Seeking to construct your private model, however combating the time dedication required to write down a LinkedIn put up or, even worse, a prolonged thought management article? You aren’t alone. A fellow entrepreneur not too long ago stated to me: “I might quite have one other C-section than sit down and write!” That’s chuckle-worthy however relatable to so many people, isn’t it?
Enter ChatGPT. As this chatbot continues to make waves throughout the digital world, turning into a sizzling matter of dialog each in boardrooms and in espresso outlets throughout the globe, many entrepreneurs are seeing this spectacular AI instrument as the proper resolution to their content material creation bottlenecks. The demand for this magical wand overwhelmed the servers, making them crash or just unable to course of the load. Instantly, we’re seeing many entrepreneurs churn out social media and weblog posts at staggering speeds, thanking ChatGPT for offering the content material they will merely copy + paste into their platforms of alternative. Enter unhealthy information. I made a decision to write down this text on the danger of sounding like a Grinch who stole the proverbial Christmas, however I promise to offset the temper I’ll dampen with some sensible recommendation.
The dangers of utilizing ChatGPT as your private branding ghostwriter
As a private branding knowledgeable, I’ve no alternative however to advise you in opposition to using ChatGPT as your ghostwriter. Let me inform you why.
In the case of creating content material with the aim of constructing a compelling private model, your technique should relaxation on at the least one of many following three pillars:
- Thought management
- Opinion management
- Expertise sharing
Generally we curate and share another person’s content material (giving them credit score, in fact) or share one thing purely for leisure functions. The remainder of the content material we put out on-line, nonetheless, should replicate our ideas, our opinion and our experiences.
That is the place utilizing ChatGPT can turn out to be problematic. While you “hack” the content material creation course of by copying and pasting its solutions, you might be leveraging another person’s ideas and opinions quite than your personal. Why is it an issue? At finest, your private model will really feel unoriginal, uninspired and missing the emotional connector that compels audiences. At worst, you’ll discover your self constructing a private model rooted in phoniness, thus foregoing what a private model must be rooted in: radical authenticity.
The “copy and paste” method runs two different dangers.
The primary is the danger of misinforming your viewers. In accordance with ChatGPT itself, it might present inaccurate or outdated data and may make errors. This was the danger we took when plagiarizing from a pal’s paper throughout faculty days, and it’s the identical danger we take as we speak when plagiarizing from an AI tool.
The second danger is {that a} multitude of different entrepreneurs may need requested ChatGPT the very same query that you simply requested and are making a carbon copy put up or article to yours. I give talks to entrepreneurs throughout the globe, and I do know that all of us complain in regards to the noise and the repetitive “trash” (your phrases!) that we’re inundated with on-line. Why add to it?
Easy methods to leverage ChatGPT to construct your private model
By now you is perhaps considering that I’m passionately advocating in opposition to ChatGPT for content material creation, however you couldn’t be extra improper. I imagine it’s a implausible instrument that may assist us in the very same means that Google translate aids however doesn’t exchange the precise work a translator does. I leverage it personally and inside my private branding company. As promised, listed here are 4 concepts for how one can leverage ChatGPT efficiently:
- If writing just isn’t a energy of yours, use your present of the spoken phrase as an alternative. Ask your self a query, and file your self answering it. Take the recording, put it by way of a transcription software program comparable to OtterAI, after which take the uncooked textual content and put it into ChatGPT. This manner, you can be leveraging it to edit your ideas, your opinions and your experiences with out having to do any of the particular writing. The standard of writing would possibly sound generic, however at the least there might be nothing generic in regards to the content material itself.
- Unsure what to write down about? Use ChatGPT to brainstorm concepts. Inform it that you simply need to write an article, specify the viewers, outline the overarching theme (it may be normal), and ask it to offer you 10 concepts. Select the one which speaks to you, and check with level No.1 for the steps to take.
- ChatGPT is especially helpful for including punchy opening traces or partaking closing sentences. Sure, it would usually finish every closing paragraph with “in conclusion,” however that may be edited out. Specify the tone you need: skilled or critical, humorous or humorous, partaking or light-hearted, and ask for variations to pick from.
- Use it for article title ideation. I requested ChatGPT for 5 concepts for the title of this text and here’s what it gave me:
- “From Private Branding to Plagiarism: The Dangers of Counting on ChatGPT for Content material Creation”
- “ChatGPT: A Highly effective Device for Private Branding or a Shortcut to Phoniness?”
- “Leveraging ChatGPT for Private Branding: Suggestions and Tips from a Branding Knowledgeable”
- “Radical Authenticity in Private Branding: Why Copying and Pasting from ChatGPT Received’t Minimize It”
- “ChatGPT for Private Branding: Easy methods to Use it Correctly With out Sacrificing Your Genuine Voice”
These are 5 nice choices. I felt that they have been lengthy for my model and voice, so I requested ChatGPT to shorten the fourth possibility. The result’s what I selected because the title of this text — an attention-grabbing, on-brand title that ChatGPT and I collaborated on for a speedy end result.
I hope to see extra entrepreneurs leverage instruments like ChatGPT — however with out sacrificing human intelligence for a man-made one. The idea of “radical authenticity” in private branding is what resonates with all entrepreneurs. I hear it nearly universally, regardless of the town or nation through which I’m delivering a chat. Collectively, we appear to agree that “faux it until you make it” is outdated and unlucky recommendation (I wrote about it here and obtained an awesome quantity of suggestions from you echoing this sentiment).
And but, as we really feel enamored with the impressiveness of this new instrument, we all of a sudden overlook that copying and pasting is the antithesis of authenticity. We’ve a lot to share with the world, so many battlefield tales to inform and so some ways through which we will leverage our expertise to pay it ahead. Why cut back all of it to the platitudes pre-generated for us, polluting the web platforms and operating the danger of your readers uncovering that the posts and the articles below your title should not even yours in any respect?
Contributed to EO by Marina Byezhanova, an energetic member-leader inside EO and a member of EO Canada Bridge chapter. An entrepreneur, world speaker and college teacher, she is on a mission to encourage entrepreneurs to face out, converse up and be radically genuine. She is the co-founder of Brand of a Leader, the private branding company for entrepreneurs.
This text first appeared on Entrepreneur and is reposted right here with the writer’s permission.
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