March 27, 2023


Learn Business From Experience

Advantages of the Cloud for Media Corporations

5 min read

The web is now the first manner folks entry the media. Quite than studying newspapers, watching real-time TV or shopping for data, shoppers flip to information web sites and stream films, TV sequence, video games and music. For media firms, migrating to the cloud can provide many advantages. It may possibly assist them lower prices, streamline processes, enhance productiveness and make sure that their providers stay accessible on-line. Right here we have a look at the advantages of the cloud for media firms.

Slicing prices

Working an internet media firm utilizing in-house expertise could be exceptionally costly. Doing so requires servers with sufficient storage not simply to accommodate all of the content material you wish to make accessible; but additionally, to handle buyer accounts, function a web site and run all the opposite purposes that the corporate wants. Moreover the capital expenditure required to purchase all this hi-tech gear, there may be additionally the appreciable price of working it. Electrical energy for a single server can price as much as £6,000 a 12 months, whereas there may be a necessary outlay for insurance coverage, premises, upkeep and bodily safety.

Migrating to the cloud might help media firms to make substantial price financial savings. By utilizing the infrastructure of the cloud supplier, companies not have to buy {hardware} or pay for the working prices talked about above. As an alternative, these are all included within the worth of the plan which is charged for as a extra manageable month-to-month payment, making it simpler on the corporate’s money circulation. What’s extra, with a managed cloud resolution, even important duties like server administration are dealt with by the supplier, liberating up your staff to work on initiatives that profit the enterprise.

Higher collaboration

Media content material usually requires the enter of huge groups, whether or not that’s journalists producing information content material or builders creating new video games. One other benefit of the cloud is that it helps manufacturing workflows to be extra collaborative. There may be a variety of cutting-edge, cloud-based purposes now accessible as Software program as a Service (SaaS) that allow groups to work collectively, share recordsdata and talk on-line to provide a variety of media. These usually require solely minimal coaching and include top-drawer help.

Distant working

Enabling distant working is essential for media firms, a lot of whom depend on groups composed of freelancers who work away from the workplace. Utilizing the collaboration instruments talked about above helps companies create groups of consultants from all over the world, bettering the standard of their output. People can join with the corporate’s system to entry instruments and assets from wherever they’re situated and may accomplish that securely utilizing VPNs, two-factor authentication and entry management to guard knowledge, apps and initiatives in growth.

Velocity to market

Cloud adoption helps media firms speed up their provide chain. With content material within the cloud, it may be simply and straight accessed by shoppers with out it needing to undergo a distributor. Consequently, firms which have cloud expertise can get breaking information objects or new content material to their viewers faster, beating off the competitors.


Demand for media content material can fluctuate radically. Breaking tales can go viral, or a much-awaited new sequence, film, album or sport could be launched which attracts surprising site visitors. If a media firm hosts its personal servers, then the quantity of site visitors it might deal with at anybody time is proscribed to the IT assets it has accessible. Within the worst-case situation, this implies the system can crash throughout peak demand, leaving audiences unable to entry the content material and inflicting critical harm to the model’s repute. To deal with this in-house, the one resolution is to buy backup servers that may be introduced on-line to extend capability. Nevertheless, this implies investing a substantial amount of cash on IT that may spend a lot of its time laying round redundant.

Within the cloud, there’s a easy and speedy repair to surprising demand. Fairly merely, cloud customers can scale up assets on the click on of a mouse, making certain that they’ve all of the storage, CPU, RAM and bandwidth they should cater for all their site visitors. Consequently, media firms can keep away from the embarrassing problem of their system crashing or resorting to different measures (streaming in SD as a substitute of HD, for instance) so as to keep on-line.

The opposite profit is that firms can scale down once more as soon as demand reduces they usually solely pay for any extra assets used on a pay-per-use foundation – there isn’t any requirement to completely improve to an even bigger and costlier resolution. 

Excessive availability

As a media enterprise, your content material is your product, and this makes it important that it’s accessible on a regular basis. Downtime, subsequently, could be disastrous. With in-house methods that depend on devoted servers, there may be all the time the potential for server failure. If this occurs, not solely will components of your operations come to a halt; however getting them again on-line once more could be a sluggish and costly course of. Both the server will want fixing, or a substitute introduced on-line. The ensuing monetary losses and harm to the model could be important.

With the cloud, there isn’t any want to fret about server failure inflicting downtime as you’re assured 100% uptime and constant efficiency. It is because cloud servers are digital and unbiased of the bodily machines on which they run. If there is a matter with the bodily machine, the digital server is immediately migrated to a different machine with out disruption to the service. Consequently, your content material will all the time be accessible.


Cloud migration brings many advantages to media firms. It helps lower prices, improves collaboration, distant working and velocity to market, allows speedy scalability to deal with demand and ensures your content material is all the time accessible.

For extra info, check out our cloud options.

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